Shameless Promotion

Advertising, Writing Services, and Kinky Stories, Oh My!

Sex sells, y'all

Sex sells, y'all

To all my readers who come here for the kinky fuckery, pardon my shameless self promotion for one moment. But if you bear with me, I'll link to some previous kinky fuckery that will totally make this commercial worth the wait - especially if you're new here, because you might have missed it.

For anyone who owns a website that caters to sex toys, kink, fetish, or sex worker services (ya know, cam girls, escort services, phone sex operators, etc.), you know how important it is to get interested eyes on your website. In this day and age of everybody and their brother having a website, you need something more than a picture of naked woman (or man, as the case might be) and a credit card form to get people to stay on your site for more than a second and come back for more later.

Start with good content.

You need good content for your website. It's what will help you stand out in the crowd and bring people to your site without having to spend quite as much for ads. Content marketing is the ability to create content - written, video, graphic - that people come back to time and time again. You need to tell a story with your content so that a visitor to your website can imagine themselves using your site to fulfill a need or desire. Whether you realize it or not, in the sex industry you've got a million different ways to do that.

Tell a sexy story. Post a hot video. Share information that those curious about sex need to know. Top 10 lists and how-to content are great and definitely serve a purpose. But what about sharing stories that are designed to turn the reader on, letting them enjoy a fantasy or create their own?

Let me give you an example. I have a client who runs a phone sex operator business. She knows more about SEO (search engine optimization) than anyone I've met in the vanilla world - which is pretty impressive. But she doesn't have the time or skill to write what she knows will help her Google search rankings and get potential clients interested in her operators. So she hired me. I write sexy, kinky, push-the-envelope stories for her. She gets the content and the rankings, and I get paid to write things I'd never write otherwise. We're both happy.

Online advertising isn't the holy grail it used to be - if it ever was.

The key to effective advertising - banner, keyword, you name it - is to target. My site accepts advertising from any sex or kink business geared to adults. (Sorry, author friends, I can't compete with my book review peeps - or myself - so I don't do book ads.) When you advertise on my site, you know the audience is at least open to the idea of kink or fetish, and they do, or are learning to, enjoy sex (again or for the first time).

You might be surprised at who visits my site. I checked my Google Analytics a few days ago and got the shock of my life.

  • 54% of my readers are men.
  • The age range of the majority of my readers are 18-34. (You kinky freaks, you!)

Just because I'm a submissive woman writing about my view on BDSM doesn't mean the boys aren't heading over to read.

And 45% of my audience is still women - that ain't too shabby, ladies!

Use a sexy story to sell your product.

I had what I thought was a brilliant idea one day after trying a new lube and writing about my experience. If effective content marketing is about telling a story that sells a product or service, and sex toys are already being reviewed for their technical abilities by those much better at it than I am (Bobbie Morgan, Epiphora, and Cara Sutra are the biggest names I know), why not do something different? So when I try a new toy, I feature its use in one of my steamy pieces. My readers are happy because I'm providing smut, and based on the clicked links I've seen, the companies should be quite happy, because I've sent dozens of people to their sites over the lifetime of the post.

(For my loyal readers who've stuck with me this far, here are those links I promised):

I've written about my favorite toy to both love and hate (The Original Magic Wand) and new lubes (like Astroglide and Pink). I'd like to think my readers were turned on (only they know for sure). For anyone who knows digital marketing, you know the power of a good story. Guess what, according to the people who love me (I'm looking at you, John Brownstone), I write really good stories.

So what I'm saying in my shameless self-promotion is that I'm a writer for hire who knows how to turn people on with words and understands enough about SEO to be effective and good at what I do. Plus, I'll feature your sex toy in my smut for readers to enjoy (only honest stories written here - so if it goes wrong, it goes in the story). And, if you've got website to pimp, I've got space to sell yourself.

Interested? Take a look at all of my advertising opportunities and services.

Image via Google Images courtesy of Wikipedia

About the author

Kayla Lords

I am an erotic author, sex blogger, podcaster, freelance writer, and an opinionated marketer. I'm also a masochistic babygirl submissive with an amazing and sadistic Daddy Dom. Welcome to my kinky corner of the internet!

4 Comments

  • I have nothing to advertise, but I will say that was a convincing commercial. If I did, I’d use you. You’ve always done an excellent job at story writing and excellent promotion so I hope more people come your way.

  • All I can say is that I’ve had my eyes on that cheeseburger gag you’ve been advertising for weeeeks now. Sir says I have enough gags, of course… but man, do I love cheeseburgers.

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